SRINAGAR: Star Sports has unveiled a new campaign for this year’s ICC Women’s World T20 with a TVC entirely shot in picturesque Kashmir valley.
The TVC which has been shot in the backdrop of snow-clad mountain peaks of the Valley captures the narrative of a girl who wants to play cricket but is denied the opportunity at first until she decides to take initiative and show her ability to the world.
The TVC highlights the emotions that girls across the world go through when it comes to stereotypes attached to playing sports, reported exchnage4media.com.
Titled “Ab inka balla bolega”, the TVC has captured the hearts of millions already and is gaining an outstanding response with more than 7 million cumulative views across Star Sports’ social and digital platforms.
Apart from the TVC, the campaign also urges us to encourage talent with an equal lens, irrespective of gender in every sphere of life, by launching the #GiftABat movement.
The film has also been widely liked, shared and spoken about by fans across India.