SRINAGAR: Ola Electric, India’s largest electric vehicle company, Saturday announced the opening of its 500th Experience Center (EC) in Srinagar District of Jammu & Kashmir, as part of its strategy to expand its direct-to-consumer (D2C) presence across the length and breadth of the country.
Ola’s 500th EC is located at Karan Nagar Gole Market Rd, Balgarden, Srinagar. With a presence in close to 300 cities, Ola has been actively launching ECs all over India, building the largest D2C retail network in the country’s automotive industry in under eight months since inaugurating its very first EC in Pune last year.
Thanks to the brand’s omnichannel strategy and speed of offline expansion, today, Ola has achieved a 98% market reach in India, covering almost all markets within the country. Having already made its 500th EC operational in Srinagar, Ola is now planning to take the total number of ECs in the country to 1,000 by August of this year, a statement issued to the news agency—Kashmir News Observer (KNO) reads.
Anshul Khandelwal, CMO, Ola Electric said, “With the inauguration of our 500th store in India, we take immense pride in accomplishing our objective of establishing a comprehensive presence across the entire nation through our direct-to-consumer (D2C) approach. This remarkable milestone serves as a testament to our unwavering dedication to making electric mobility accessible and convenient for everyone.
At Ola Electric, we remain resolute in our commitment to spearheading the transition towards a cleaner and sustainable future for India. The opening of our 500th store signifies not only a celebration of our accomplishments but also serves as a reminder of the challenges that still lie ahead. With our D2C model, we are excellently positioned to create a significant impact in the realm of electric mobility, and we are excited to continuously push the boundaries of what is possible.”
The Ola Experience Centres are a one-stop shop for all things related to Ola’s electric vehicles. They provide EV enthusiasts with the opportunity to experience Ola’s world class products and avail guidance on the purchase journey, financing, and after-sales services. Visitors can even take a test ride of the S1 and S1 Pro before making a purchase decision.