BARAMULLA: Deputy Commissioner (DC) Baramulla, Minga Sherpa, today chaired a meeting here to finalize the detailed action plan for the upcoming IEC (Information, Education, and Communication) campaign for comprehensive implementation of Dharti Aaba Janjatiya Gram Utkarsh Abhiyan (DAJGUA) and PM-JANMAN.
These flagship initiatives aim to empower tribal communities, including Particularly Vulnerable Tribal Groups (PVTGs), by ensuring comprehensive awareness and delivery of government services at the grassroots level.
DC emphasized the importance of timely and efficient execution of campaign activities scheduled from 15th to 30th June 2025. He directed for the preparation and widespread distribution of IEC materials regarding 25 different schemes spread across 17 central ministries as part of DAJGUA in multiple tribal and regional languages to ensure effective outreach.
A key focus of the campaign will be Benefit Saturation Camps at village and habitation levels of tribal areas, providing essential services such as issuance of Aadhaar cards, ration cards, caste certificates, and Ayushman health cards directly to eligible tribal beneficiaries. Coordination with NGOs, Common Service Centers, and government departments was prioritized to facilitate smooth service delivery.
During the meeting, DC instructed the Assistant Commissioner Development to prepare a detailed calendar outlining all campaign activities, deadlines, and responsibilities for seamless coordination among stakeholders. He also called for active involvement of youth and community leaders through engagement activities including Gram Sabhas, street plays, and awareness drives.
To ensure transparency and accountability, DC instructed for daily real-time reporting of campaign progress via geo-tagged photographs, attendance records, and event reports on a centralized dashboard managed by the Ministry of Tribal Affairs.
Further, DC announced that recognition and incentives would be awarded to the best-performing blocks, officials, and community leaders to encourage exemplary participation and leadership.
Minga Sherpa urged all departments, officials, NGOs, and community members to work in unison to successfully implement the campaigns and ensure the socio-economic upliftment of tribal communities across Baramulla district.
The meeting was attended by the Additional District Development Commissioner, Ghulam Rasool Mir; Joint Director Planning, Assistant Commissioner Development, SDM Gulmarg and other officers.