GANDERBAL: On the occasion of World Tourism Day, a daylong cleanliness drive was organized in the meadows of Sonamarg, presided over by the Deputy Commissioner Ganderbal, Shafqat Iqbal.
Among others, CEO Sonamarg Development Authority, DIO Ganderbal, Dy. CEO Ganderbal, President Hotelier Association J&K and Ladakh, NGOs, Hoteliers, shopkeepers besides students participated in the cleanliness drive.
Speaking on the occasion the DC called for preservation of natural resources as vital for development of tourism.
The DC also highlighted the importance of cleanliness and role that tourism plays in preserving cultural and natural heritage in a particular region.
He urged the students and media persons to play key role in exploring the Sonamarg by highlighting its picturesque panorama through different platforms including Social media.
Several students and other dignitaries also spoke on the occasion and highlighted the importance of preserving Environment for tourism development in the district.
Later, the DC also flagged off cleanliness drive in which students, NGOs, Hoteliers and representatives of Sonamarg market association participated. The drive was held throughout the Sonamarg market, collected waste for proper disposal in a Solid Waste Management Plant, recently installed at Sonamarg.