Amazon Great Indian Festival 2024 shatters all previous records with highest customer visits

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SRINAGAR: Amazon India today announced that its month-long Amazon Great Indian Festival (AGIF) 2024 has been the best-ever shopping celebration for its customers, sellers and brand partners across the length and breadth of the country. AGIF 2024 started from September 27th, with 24 hours of Prime Early Access, giving customers access to more than 25,000 new launches from top brands across categories such as laptops, TVs, smart phones, fashion and beauty, home décor, appliances, furniture, and groceries.

AGIF 2024 also set new milestones for seller success and witnessed more than 70 percent increase in sellers surpassing a crore in sales compared to last year. The online marketplace bolstered its fast delivery capabilities, delivering over 3 crore products to Prime members across India within the same or next-day- a staggering 26 percent increase from previous year.

“The Amazon’s Great Indian Festival 2024 has truly become India’s greatest shopping phenomenon, smashing all previous records. This overwhelming response from across the country, for everything from daily essentials to high-value purchases, underscores customers’ deepening trust with Amazon India. AGIF exemplifies our obsession with providing an unparalleled shopping experience through wide selection, unmatched value, fast delivery, and relentless innovation. We are committed to creating more opportunities that unlock greater value for our entire ecosystem of customers, sellers, and partners,” said Saurabh Srivastava, Vice President – Categories, Amazon India.

Small and medium businesses, including women entrepreneurs, weavers, and artisans sold over 1,000 units every minute during the event. More than 42,000 sellers experienced their highest-ever single-day sales during AGIF 2024. Sellers from the highest-ever number of pin codes received a sale across all editions of the event. Over 4,500 sellers experienced a 10x spike, over 7,000 sellers saw a 5x spike, and over 13,000 enjoyed a 2x spike in sales as compared to last year’s event.

Sellers from India’s heartland took center stage, with ~70 percent of participating sellers hailing from tier 2 and below cities. Amazon also witnessed the highest-ever number of sellers (from tier 2/3 cities) receiving a sale (vs AGIF ’23). 1 in 3 customers embraced Amazon Pay UPI during AGIF 2024 – a staggering 20 percent yearly jump, with 80 percent users from Tier 2/3 cities.

Amazon India reported over 20 percent growth in flight bookings and a remarkable 60 percent increase in hotel bookings year-on-year, with 50% increase in new customers booking flights. Gift card sales up 40 percent and value of branded gift card doubling from 2023. Bill payments surged 30 percent this festive season, propelled by 50 percent more mobile recharges and 40 percent spike in subscription payments. Prime members led the charge at 55 percent growth in bill payments.